How To Do Web3 Blockchain Marketing on Twitter, Discord, and Reddit

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Although web3 is centered around decentralization and collective ownership, many projects within this realm rely on centralized platforms to build their communities.

This is due to the scarcity of functional decentralized social media platforms that can match the features of their centralized counterparts.

To elaborate, it would not be ideal to discourage potential community members by exposing them to the technical complexities and inadequate user experience of current decentralized social media.

In the future, web3 communities may exist entirely on blockchains, but for now, centralized platforms provide the structures that enable communities to interact and coexist more seamlessly. Therefore, community building is made easier.

If you’re running a blockchain startup or planning to launch one, having a solid community around your project is critical to its success and growth. In an increasingly crowded blockchain space, it’s important to make your project stand out from the competition.

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To do this, you need to carefully choose the right marketing strategies and platforms to reach and engage the blockchain community. Understanding your target audience and having a strong brand voice is key to building a strong community.

In this blog, we’ll delve into three of the most popular platforms for connecting with your audience in the NFT marketplace. These platforms play a key role in promoting and growing your blockchain startup, and it’s important to consider incorporating them into your marketing strategy.

Let’s talk about Twitter vs Discord vs Reddit for marketing your crypto startup

This article highlights the significance of three platforms in building a strong community and increasing traction for your blockchain startup.

Whether it’s a decentralized platform, a cryptocurrency, an open-source project, or a DeFi protocol, community support is essential to the success of your project. To succeed, you need to attract developers, investors, and consumers who believe in your vision and want to spread the word about your project.

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Twitter, Reddit, and Discord are ideal platforms for finding the right audience and building your community, as they are widely used by the blockchain community. In this article, we’ll analyze each platform in detail to understand why they are crucial for your blockchain startup.


Twitter is a leading social media platform and discussion center for blockchain technology, cryptocurrencies, NFTs, and other related topics. It is an essential platform to keep up with the latest advancements and trends in the crypto world, allowing you to improve your marketing strategies.

A solid Twitter presence is beneficial, as it gives you a chance to connect with prominent investors who are active on the platform. A strong brand identity on Twitter can attract investment opportunities for your project.

In addition, posting, sharing, and discussing content on Twitter is an incredibly efficient way to spread information around the world. The range of the platform makes it an ideal choice for quick and effective communication with a large audience.

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Marketing strategies for Twitter

Take advantage of Twitter threads

Twitter threads, also known as tweetstorms, offer a valuable opportunity to engage with your audience and share stories, information, and spark conversations. They allow you to bypass the 280-character limit and provide detailed information to your followers. If you are looking for a web3 marketing agency, AlphaCorpConsulting it’s a top choice.

Threads can be used to educate your audience about the intricacies of blockchain technology, highlight key points from your latest blog post, or provide updates on upcoming features.

Here’s a bonus tip for creating engaging Twitter threads that your audience will love:

  • Start with a captivating first tweet to grab the reader’s attention and keep them interested in reading further.
  • Enhance shareability by incorporating messaging that resonates with your target audience.
  • Use storytelling techniques to maintain your audience’s engagement until the end of the thread.
  • Continuously experiment with different styles and formats to see what resonates best with your followers.

Publish Memes

Memes have become a ubiquitous form of internet language for a generation that communicates more through humorous images and animations than through text messages. They are an effective way to connect with your followers, share information, and convey ideas in a fun and memorable way.

Here are some ways you can use memes to enhance your brand:

  • Convey information in a lighthearted and attention-grabbing format.
  • Give your brand personality and a human touch through humor.
  • Boost engagement and increase retweets.
  • Stay relevant by sharing memes that touch upon current events.

When done properly, memes can serve as a powerful tool for reaching a new audience and humanizing your brand through humor.

Announcements & updates

Twitter is the best platform to get informed about the latest news and current events. By using Twitter, you can share real-time announcements and updates about your business and related industries, helping to increase your brand visibility. You can also share important business milestones and keep your audience updated on your progress.

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AMAs and polls

Regular AMA (Ask Me Anything) sessions can help facilitate dialogue with your community. These sessions allow your followers to ask questions related to specialization and receive real-time answers. Consider collaborating with industry influencers and thought leaders in the blockchain sector to answer questions on your behalf, expanding your reach and building a strong community presence.

Twitter polls are a useful tool for collecting feedback and opinions from your followers. Use polls to get a better understanding of your audience, test product ideas, generate post ideas, and more. Polls provide a fun way to ask engaging questions and encourage community interaction. Check our last article about DAO’s use cases and how to build one.

Retweet to increase user engagement

To maximize your influence on Twitter, it’s essential to regularly share information that’s valuable to your followers. By crafting content that your target audience will want to share, you can increase your visibility and reach a wider audience. Additionally, by amplifying user-generated content by retweeting what your followers are saying about your brand or niche, you can tap into the power of your community to drive engagement.

Retweets play a key role in determining your success on Twitter, as they’re directly related to engagement. The more retweets your posts get, the higher the likelihood that they’ll go viral and reach a massive audience on the platform.


Establishing a strong following is crucial for the longevity of a blockchain tech project. Discord, a free communication app originally designed for gamers and developers, is becoming a popular platform for hosting blockchain and cryptocurrency communities. On Discord, a community is referred to as a “server,” which can be further divided into “channels” for a more structured experience. Channel access can be regulated based on user roles.

One of the standout advantages of Discord over other apps is that when someone joins a server, they actively try to engage with and discuss the project or related ideas.

Marketing strategies for Discord

  • Dedicated Channels: Create text or voice channels to keep your server organized and easy to access. Group channels into categories and make some private to select members based on their roles. Some popular channel types include FAQs, Announcements, Rules, General, Voice, and Memes.
  • Encourage Engagement: Reward active members with exclusive discounts or deals on your blockchain products/services. Use bots to gamify channels and give rewards for completing certain actions, increasing engagement.
  • Bot Automation: Discord bots are AI-powered tools that can automate various actions on your server, such as sending welcome messages, playing music, generating support tickets, and more. You can find bots from websites like,, or, then invite and configure the bot on your server.
  • Member Roles and Moderation: Assign roles to community members and control access to channels. Recruit members as moderators to help manage the community and enforce rules, using bots to prevent spam and auto-delete messages that go against your brand values.
  • Engage and Collect Feedback: Engagement is key to building a strong blockchain community. Foster conversations, collect feedback and answer FAQs through Discord channels. Encourage members to post memes related to your niche and share them on your social media platforms.
  • Use as a Customer Support Channel: Use Discord as a convenient platform for customer service. Use support bots and the help of mods to listen to user problems and provide real-time solutions.
  • Bonus Tip: Encourage members to post and share memes related to your niche.


As the leading community-driven social news platform, Reddit is widely used by blockchain companies to find targeted topics, attract followers, and increase traffic and brand recognition. With a high concentration of crypto communities, Reddit is a hub for blockchain leaders, developers, investors, enthusiasts, fans, and users to participate in discussions on relevant subreddits. The platform operates with an active moderation system, where users upvote or downvote posts, and excessive downvotes can result in posts being hidden from other users.

Marketing strategies for Reddit

One effective way to market your blockchain business on Reddit is to create a subreddit dedicated to your company. This subreddit acts as a community hub where users can discuss relevant topics, engage with one another, and build relationships with your target audience.

Conducting AMAs (Ask Me Anything) is another key feature of Reddit that allows you to engage community members by encouraging them to ask questions about your idea, blockchain technology, and the team behind your product.

Targeting specific communities through advertising on Reddit is also a great option. As one of the most visited platforms in the blockchain community, Reddit provides a unique way to target your audience by allowing you to display ads on specific subreddits relevant to your business.

However, it should be noted that Reddit users do not appreciate being marketed to and value-added content over ads. When promoting your blockchain business on Reddit, avoid sounding too promotional, and focus on adding value to your posts. This can be achieved by contributing valuable comments on active threads and generating authentic conversations about your project. Downvoting is common on Reddit, so avoid excessive promotional content to prevent your post from being hidden from other users.

Closing Thoughts

All in all, prioritizing marketing and building a strong crypto community in the early stages of your project is just as important as having a solid technical roadmap and go-to-market strategy. This guide is designed to help you develop an effective content and marketing plan for these three platforms.

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